VANS
A VANDAL WAS HERE
Vans has become a brand for basic, conforming types. Which is the exact opposite of what we were founded on. So we’re reminding everyone where we came from, and who we are. Vandals. Being a Vandal means living a movie worthy life and crafting your own personal legacy. Go where no one has gone before, in Vans.
TIK TOK CHALLENGE #MYVANDAL
A Vandal would never nominate themselves for a challenge like this. Other people do it for them. We made a TikTok challenge #MyVandal, that opens the door for people to talk about the Vandals in their lives, who they truly are, and what makes them a Vandal.
#MYVANDAL WINNER
What we didn’t tell anyone, was that the TikTok with the most views would get the opportunity for their Vandal to have their own movie made. After all, if you’ve lived a life that a Vandal has lived, it should be made into a movie.
We’re releasing this on our annual Checkerboard Day, while dropping trailers along the way to entice viewings.
WALK THE WALK
We’re vandalizing The Hollywood Walk of Fame. Our bronzed footprints lead back to the nearest Vans location, but along our path, you’ll be encouraged to find your own with prompts. Are you living a made-for-tv life that’s uniquely yours?
VANDAL PATCHES
We also recognize that while anyone can wear Vans, not everyone is a Vandal. So we’re dropping a Vandals membership jacket. It can’t be ordered. It can only be earned. If you’re truly a Vandal, welcome to the club.
